10 Benefits of Using Salesforce


by: Pete DeSio Posted on: Dec 06, 2022

The importance of an all-in-one ecosystem is growing as companies migrate from disparate tech platforms to a singular tech stack for managing the automation of business processes and a singular source of data truth. Your ability to understand the client and your employees holistically is enhanced by moving functional areas like customer service, marketing, sales, HR, payroll, and accounting to a singular technical platform. To achieve this, Salesforce provides a range of solutions.

Proactively Manage Customer Relationships:

Marketing and customer service teams can offer relevant promotions and product educational material that supports consumers in making decisions at the right moment by collecting information on their business needs. Learn quickly what is important to your clients, such as their objectives, difficulties, and preferences, and Salesforce automatically personalizes solutions/recommendations.

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Reduction of Overall Cost of Sales:

Offset the cost of obtaining new customers by selling to your current clientele. Build on the trust you have already gained to produce repeat business by upselling, cross-selling, and renewal opportunities.

Consolidation of Tech Stacks Cuts Operational Costs:

In addition to reducing the costs associated with supporting multiple tech stacks, with business applications such as Sunrise HCM, you will save over 50% in payroll, HR, project time billing costs, and over 1000 hours per year in payroll processing time. Now is the time to cut costs associated with supporting multiple technology stacks.

Employee Productivity Improvements:

By implementing the appropriate technology, you can relieve your teams of process-intensive duties and allow them more time to interact with clients. Your staff will have more time to interact with potential clients and build relationships with current ones thanks to sales, service, and marketing automation, which will help your company grow.

Integrated With a Wide Variety of Applications on the Salesforce AppExchange:

The ecosystem of Salesforce also includes applications that you can license through the Salesforce AppExchange. A significant advantage over other vendors is that you can work with integrated tooling on a single platform. The Salesforce AppExchange offers various applications to assist you with your business processes like recruiting, HR, payroll, sales, marketing, finance, and many more. These AppExchange apps are offered by Independent Software Vendors (ISVs) who specialize in their respective subjects. One such useful Salesforce application offered through the AppExchange is Sunrise HCM. Sunrise is the only full-service payroll, HR, project and expense management application. It can process pay calculations, direct employee deposits, taxes, and more for all your employees and contractors.

Offers Standard API Links:

There are numerous standalone programs that you can connect to Salesforce and numerous AppExchange apps that you can instantly integrate into your Salesforce environment. The fact that so many vendors provide standard API access between native Salesforce applications on the platform, the world's largest cloud-based business automation platform, is one of its main advantages.

Increase Time Management Effectiveness:

You automatically benefit from effective time management when your data is on the same platform. You have all the information you need to prioritize work for your employees and clients.

Ability to Sync Data From Varying Sources:

Is using additional applications like G Suite and MailChimp, a standard for your company? If so, Salesforce can easily include the data from such applications. The hassle of switching to a different software is eliminated when everything is in one location.

Robust Data Analytic Tools:

Utilize data analytics to compare the outcomes of your marketing efforts and to measure business operational effectiveness. Salesforce analytics monitors information and dynamically processes it using Salesforce's dashboards and reporting toolsets.

Efficiently Manages Your Customer Pipeline:

Its effective pipeline management is one of Salesforce's most popular feature. A lead is only half the battle won. The second half involves directing them through the sales process toward complete engagement. Thanks to Salesforce, your team can accurately identify a lead's stage in the channel. A lead pipeline review aids the team in choosing the followup steps to nurture that prospect. Sales personnel can prioritize the follow-on lead engagements and close leads more quickly.

Final Thoughts:

Salesforce is an excellent platform for automating all of your company's business processes. Thanks to its features and more than 5000 business applications on its AppExchange which cater to every functional area of your business, Salesforce has unquestionably emerged as a market leader in the SaaS sector.